Color is everything for us to feel something that can express our emotions. In the relationship to the logo design, color is integral to mnemonic value (such as an abbreviation, rhyme or mental image that helps to remember something). It also conveys the tone of a company. The human eye and brain experience color to produce a mental and emotional response. However, the meaning of colors can vary depending on culture and circumstances. Listed below are the most common colors known the meaning. We recommend for the investigation and consideration of a particular color’s meaning when using it in an identity of the logo.
These are what we’re summarized for the main of color that mostly used in the logo design:
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BLUE
From a color psychology perspective, blue is confidence, reliable, and responsible. It inspires wisdom and higher ideals. It relates to trust, honesty and loyalty.
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RED
A warm and positive color. Represents attention-getting, motivating, spontaneous and courage. In color psychology means energy, passion, strength and excitement.
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GREEN
A color of growth and vitality, associated with new life and renewal. Darker relate to wealth and prestige, while lighter relate to growth and freshness.
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ORANGE
A vibrant and flamboyant color. In color psychology it means adventure, optimism, and risk-taking. Orange most often used for restaurants and other food outlets.
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YELLOW
A happy color which creates a sense of cheerfulness and playfulness. Psychologically, it is optimistic, uplifting and illuminating, brightening people's spirits.
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BLACK
Psychologically means authority and control. It considers protection and unapproachable. Alternatively, it can be seen as sophisticated, dignified and serious.
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The Color Temperature
The type of color temperature includes warm and cool. Warm color is generally associated with energy, brightness, and action. Cool color is identified with calm, peace, and serenity. When we recognized the temperature, we can understand how selecting warm or cool color can impact full effect in logo design. Thus, we need to pick colors carefully to enhance specific elements and bring a clear message of the logo.
